2013 - Origin
A spare bedroom, a pile of salvaged staves.
The steel gave the watches structure. The wood gave them warmth, variation and an immediate connection to the brothers' Pacific Northwest upbringing.
The idea wasn't a new watch. It was a new reason to care.
In one of the world’s oldest product categories, Ryan saw an opportunity to make the familiar feel new: combining natural wood with stainless steel to create something that felt both durable and distinctly personal.
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2014 - Proof
Crowdfunding taught us who we were talking to.
As reclaimed woods entered the collections, the product became more than an accessory. The source of the material became part of what a customer chose to wear.
2016 - Scale
Learning that supply chain is the product.
Collaborations and licensing partnerships extended that idea, connecting each watch to places, organizations and cultural stories people already cared about.
2019 - Reach
Partnerships that made the material make sense.
Working alongside distilleries and heritage brands turned a nice story into a verifiable one. The wood came with paperwork. That changed what we could charge and who took the call.
2022 - Rebuild
The years nobody puts on the timeline.
Collaborations and licensing partnerships extended that idea, connecting each watch to places, organizations and cultural stories people already cared about.
2026 - Now
Still here. Still cutting into the barrel.
Collaborations and licensing partnerships extended that idea, connecting each watch to places, organizations and cultural stories people already cared about.
